Website design for chiropractors
Someone with a back that has hurt for three weeks is looking for whether you treat what they have, what happens when they walk in, what it costs, and whether they can be seen this week. Four questions, and most chiropractic websites answer none of them above the fold.
The second thing they’re weighing is whether this will turn into a three-times-a-week plan for a year. Being straight about how you work, how many visits a typical case takes and what a package costs disarms that suspicion faster than any amount of design, and it’s the single biggest conversion lever on a chiropractic site.
Today you pay $1 for the website plus your first month of hosting. After that hosting is $8.99 a month, billed on the same date each month until you cancel, and you can cancel in any month. The .com is included on the Complete plan at $18.99 a month. On Basic at $8.99 a month the name is registered in your own name and run for you, and the registry’s own annual fee for it, about $12 a year, is billed separately at cost.
What the site has to prove
These are the questions your visitor is holding while they scroll, and a site that leaves any of them open sends the work to whoever answered it.
01
Lower back pain. Sciatica. Neck pain from a desk. Headaches. Pain after a car accident. Each of those is a search and each deserves a page written for the person typing it, not a page about the technique you use to treat it.
02
How long it takes, whether you adjust on day one, whether there are X-rays, what they should wear and what they leave with. This page removes more hesitation than anything else on the site.
03
The initial exam, a follow-up adjustment, and the package rate if you sell one. Then the plain statement about insurance and superbills. Chiropractic is a cash-heavy purchase and the price is the question.
04
If you’re Diversified, Gonstead, Activator, drop table, say so and say what it feels like, because a patient who is afraid of the cracking sound is choosing on exactly that.
The build
This is a starting structure. You tell us what you sell in the questionnaire and the map changes to match, which is most of what done-for-you website design means when a person is doing it.
Every word on those pages is written by a copywriter from your answers, not generated from a template and not left as filler for you to replace on a Sunday night. If you already have a site and the problem is what is on it, a website redesign starts from the same questionnaire.
What they type
People search in their own words, usually on a phone, usually with a town or a near me attached. We write the pages in that language, which is the least glamorous and most reliable part of getting found.
Where you want to be found matters as much as what for. We publish a page for web design in every state and 263 cities, and if you want the map listing, the citations and the monthly writing handled as an ongoing job, that is local SEO.
Search phrases this kind of page is built to answer. We don’t promise a position, and anyone who does is guessing.
What we keep seeing
We look at a lot of these. The same handful of problems come up again and again, and none of them are about taste.
Subluxation-first copy speaks to colleagues, not to the person with a stiff neck. Lead with the complaint, earn the visit, and explain your approach on the page they read second.
Chiropractic is the trade where price anxiety is highest and price publishing is lowest. Whoever in your town posts an exam price first tends to get the calls.
We’ll write conditions you treat and outcomes patients commonly report. We will not write cure, guaranteed or invented statistics, and we’d rather tell you that now than after someone complains.
The work
Drawn by a designer and written by a copywriter, one business at a time. All of the examples are on one page, sorted by trade.
The price
The whole price list is public and it fits in a paragraph. There’s no quote to request and no discovery call to sit through.
The build
$1once
Designed, written and built by our team, live in seven days. The same build is openly sold at $1,500, which is what a US agency charges for a small business site of this size.
Basic hosting
$8.99a month
Hosting, business email, SSL and nightly backups. Your domain is registered in your own name and run for you; the registry’s own annual fee for it, about $12 a year for a .com, is billed separately at cost.
Complete hosting
$18.99a month
Everything in Basic, and the .com itself is included in the monthly rather than billed on to you. One bill, nothing to renew separately.
The whole price list, and what each plan carries, is on the pricing page. If you want to know what everyone else charges first, what a small business website costs puts our number next to the market, with every competitor figure sourced and dated.
Questions
You can describe what you treat, how care typically goes and what patients commonly experience. We won’t write guaranteed outcomes, invented percentages or testimonials nobody gave. That’s a rule we hold on every site we build, and in a regulated field it protects you more than it constrains you.
It’s the highest-value thing on a chiropractic site after the price. Our booking page shows your actual availability, takes new patients into a longer slot and reminds them the day before.
Four to six real ones beats twenty thin ones. Pick what you treat most, write each one well, and add more as you see what people are calling about.
It changes the team page and the booking, which needs to route to the right practitioner. Everything else holds. Massage, physical therapy and acupuncture under the same roof each want their own page rather than a shared services list.
Full service menu, stylist pages, deposits and a fillable calendar.
Price list, the barbers, walk-in policy and a one-thumb booking.
Real menu text, correct hours, reservations and no order commission.
Practice areas, attorney bios and an intake form that screens.
Emergency intent, service areas and the license, above the fold.
Every trade we have written a page for is listed in one place, and the trades we haven’t written yet get the same site anyway.
The offer
Answer the questionnaire and a designer draws the pages while a copywriter writes them around what you sell. $1 once, then hosting at $8.99 a month.
Today you pay $1 for the website plus your first month of hosting. After that hosting is $8.99 a month, billed on the same date each month until you cancel, and you can cancel in any month. The .com is included on the Complete plan at $18.99 a month. On Basic at $8.99 a month the name is registered in your own name and run for you, and the registry’s own annual fee for it, about $12 a year, is billed separately at cost.
No contract, no minimum term and no exit fee: cancel in any month from the dashboard. Compare us with the builders on the comparison pages, where every competitor figure is read off a public page and dated.
