01
The insurance answer, up front
Which plans you’re in network with, that you file for out-of-network patients if you do, and what your membership plan costs if you run one. Named plans, not the phrase most major insurances accepted.
Website design for dental practices
Dental website design that answers cost, insurance and fear
A new dental patient can’t judge clinical skill, so they compare three things they can judge from a phone: whether you take their insurance, what this is going to cost, and whether the place seems like it will be kind to someone who hasn’t been to a dentist in six years.
That last one is underrated and it’s where most practice websites fail. They open with a stock photograph of a woman with impossible teeth and a sentence about comprehensive care. A page that says, in plain words, what the first visit involves and what happens if you’re nervous, will out-convert it every time, because it’s answering the actual question.
Today you pay $1 for the website plus your first month of hosting. After that hosting is $8.99 a month, billed on the same date each month until you cancel, and you can cancel in any month. The .com is included on the Complete plan at $18.99 a month. On Basic at $8.99 a month the name is registered in your own name and run for you, and the registry’s own annual fee for it, about $12 a year, is billed separately at cost.
What the site has to prove
Four things a dental site has to settle in the first ten seconds
These are the questions your visitor is holding while they scroll, and a site that leaves any of them open sends the work to whoever answered it.
02
Prices for the things people shop for
A new patient exam and X-rays. A cleaning. A crown. Whitening. Implants, as a range. Nobody expects a fixed price on complex work, but a practice that won’t say what a checkup costs reads as expensive.
03
The team, photographed as themselves
Real photographs of the dentists, hygienists and the person at the front desk, with names and a couple of sentences each that sound like a human. This is the page new patients spend the most time on and it’s usually the emptiest.
04
Booking that works at ten at night
Most new-patient searching happens outside your opening hours. A form that says we will call you back is a form that competes with the practice down the road that took the appointment there and then.
The build
The pages we would draw and write for dental practices
This is a starting structure. You tell us what you sell in the questionnaire and the map changes to match, which is most of what done-for-you website design means when a person is doing it.
- Home Insurance, location, hours, the new-patient offer if you have one, and booking.
- New patients What the first visit involves, what to bring, what it costs, how long it takes.
- General dentistry Cleanings, fillings, extractions and the routine work that pays the lights.
- Cosmetic Veneers, whitening, bonding, with real before and after photographs and real ranges.
- Implants and restorative The long consideration purchase, explained in full, with staged costs.
- Orthodontics or aligners If you offer it, its own page, because it’s its own search.
- Emergency dental Same-day policy, what counts, hours and the number.
- Insurance and financing Named plans, membership plan pricing, payment options.
- Meet the team Faces, names, and a few plain sentences each.
Every word on those pages is written by a copywriter from your answers, not generated from a template and not left as filler for you to replace on a Sunday night. If you already have a site and the problem is what is on it, a website redesign starts from the same questionnaire.
What they type
The searches this site is written to answer
People search in their own words, usually on a phone, usually with a town or a near me attached. We write the pages in that language, which is the least glamorous and most reliable part of getting found.
Where you want to be found matters as much as what for. We publish a page for web design in every state and 263 cities, and if you want the map listing, the citations and the monthly writing handled as an ongoing job, that is local SEO.
- dentist near me
- dentist that takes my insurance
- emergency dentist near me
- dental implants cost
- new patient dental exam
- teeth whitening near me
Search phrases this kind of page is built to answer. We don’t promise a position, and anyone who does is guessing.
What we keep seeing
What is wrong with most dental websites
We look at a lot of these. The same handful of problems come up again and again, and none of them are about taste.
Stock teeth
Every dental site in your zip code uses the same three photographs from the same library. Half a day with a photographer in your own operatories makes the site look like a real place and the difference isn’t subtle.
Clinical language on the patient-facing pages
Occlusal, prophylaxis, extraoral. Write those in the clinical notes, not on the page a nervous parent reads at eleven at night.
No route from a symptom to a page
People search for a broken tooth or a toothache. The site should answer the words the patient uses and then land them in the right service.
The work
Sites in and around this trade
Drawn by a designer and written by a copywriter, one business at a time. All of the examples are on one page, sorted by trade.
The price
One build, then the hosting, and nothing else
The whole price list is public and it fits in a paragraph. There’s no quote to request and no discovery call to sit through.
The build
$1once
Designed, written and built by our team, live in seven days. The same build is openly sold at $1,500, which is what a US agency charges for a small business site of this size.
Basic hosting
$8.99a month
Hosting, business email, SSL and nightly backups. Your domain is registered in your own name and run for you; the registry’s own annual fee for it, about $12 a year for a .com, is billed separately at cost.
Complete hosting
$18.99a month
Everything in Basic, and the .com itself is included in the monthly rather than billed on to you. One bill, nothing to renew separately.
The whole price list, and what each plan carries, is on the pricing page. If you want to know what everyone else charges first, what a small business website costs puts our number next to the market, with every competitor figure sourced and dated.
Questions
What dental practices ask us next
Do I need HIPAA compliance on the website?
Anything that collects patient information needs careful handling, which is why our forms are built to collect the minimum a booking needs and nothing clinical. Discussing a specific condition belongs in your practice management system, not in a web form, and we build the site that way.
Can patients book online?
Yes. Our booking system can hold new-patient slots, ask the two or three questions your front desk needs, and send the reminder that cuts the no-shows.
Should I publish prices when insurance covers most of it?
Publish the cash price for the shoppable items, the exam, the cleaning, the whitening, and say clearly that insurance changes what the patient pays. It reassures the uninsured patient, who is the one most likely to be searching on price at all.
How do we get found for our town?
The site, the Google Business Profile and the local citations all have to agree, and then someone has to keep them agreeing. That’s what our local SEO work does month to month.
Written for other trades too
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Website design for chiropractors
Conditions, the first appointment, the cash price, then the booking.
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Website design for hair salons
Full service menu, stylist pages, deposits and a fillable calendar.
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Website design for barbershops
Price list, the barbers, walk-in policy and a one-thumb booking.
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Website design for restaurants
Real menu text, correct hours, reservations and no order commission.
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Website design for law firms
Practice areas, attorney bios and an intake form that screens.
Every trade we have written a page for is listed in one place, and the trades we haven’t written yet get the same site anyway.
The offer
Your dental website, live in seven days
Answer the questionnaire and a designer draws the pages while a copywriter writes them around what you sell. $1 once, then hosting at $8.99 a month.
Today you pay $1 for the website plus your first month of hosting. After that hosting is $8.99 a month, billed on the same date each month until you cancel, and you can cancel in any month. The .com is included on the Complete plan at $18.99 a month. On Basic at $8.99 a month the name is registered in your own name and run for you, and the registry’s own annual fee for it, about $12 a year, is billed separately at cost.
No contract, no minimum term and no exit fee: cancel in any month from the dashboard. Compare us with the builders on the comparison pages, where every competitor figure is read off a public page and dated.