Website design for HVAC companies
An HVAC business has two websites inside it. One is for the ninety-five degree Tuesday when a system dies and someone calls the first company that answers. The other is for the slow week in October when a homeowner is finally pricing a replacement and reading three sites carefully. Most HVAC sites are built for the first and lose the second.
The business you want is the third one, which nobody searches for by name: the maintenance agreement. It smooths the year, it makes the replacement sale later, and it’s sold almost entirely by a well-written page and a clear price. We build that page and we put it in front of every emergency customer the day after you fix their unit.
Today you pay $1 for the website plus your first month of hosting. After that hosting is $8.99 a month, billed on the same date each month until you cancel, and you can cancel in any month. The .com is included on the Complete plan at $18.99 a month. On Basic at $8.99 a month the name is registered in your own name and run for you, and the registry’s own annual fee for it, about $12 a year, is billed separately at cost.
What the site has to prove
These are the questions your visitor is holding while they scroll, and a site that leaves any of them open sends the work to whoever answered it.
01
One path for the person whose air conditioning quit an hour ago, with hours, a response window and a number. A separate path for the person pricing a new system, with sizing, efficiency, brands and finance. They aren’t the same visitor and one page can’t hold both.
02
What it costs a month, what visits it includes, what the discount is on repairs, and whether plan holders jump the line in July. Published. A plan page with a number on it converts; a plan page that says call for details doesn’t.
03
A system replacement is the second largest unplanned purchase most households make. If you offer financing, that belongs on the replacement page in the first paragraph, with the terms as your lender states them.
04
People search by brand. If you’re a dealer for a name, say which, and say which systems you’ll service even though you didn’t install them, because that sentence wins a lot of calls.
The build
This is a starting structure. You tell us what you sell in the questionnaire and the map changes to match, which is most of what done-for-you website design means when a person is doing it.
Every word on those pages is written by a copywriter from your answers, not generated from a template and not left as filler for you to replace on a Sunday night. If you already have a site and the problem is what is on it, a website redesign starts from the same questionnaire.
What they type
People search in their own words, usually on a phone, usually with a town or a near me attached. We write the pages in that language, which is the least glamorous and most reliable part of getting found.
Where you want to be found matters as much as what for. We publish a page for web design in every state and 263 cities, and if you want the map listing, the citations and the monthly writing handled as an ongoing job, that is local SEO.
Search phrases this kind of page is built to answer. We don’t promise a position, and anyone who does is guessing.
What we keep seeing
We look at a lot of these. The same handful of problems come up again and again, and none of them are about taste.
The whole point of a plan is that it’s an easy yes. Making someone call to find out what an easy yes costs turns it back into a hard one.
A banner about getting ready for winter, still sitting there in June, tells every visitor that nobody has touched the site in six months. Two seasonal blocks that you swap yourself in ten seconds solve it.
In the middle of a heat wave, the only question is when. A company that publishes a same-day or next-day window in season beats a company with better reviews and no stated window.
The work
Drawn by a designer and written by a copywriter, one business at a time. All of the examples are on one page, sorted by trade.
The price
The whole price list is public and it fits in a paragraph. There’s no quote to request and no discovery call to sit through.
The build
$1once
Designed, written and built by our team, live in seven days. The same build is openly sold at $1,500, which is what a US agency charges for a small business site of this size.
Basic hosting
$8.99a month
Hosting, business email, SSL and nightly backups. Your domain is registered in your own name and run for you; the registry’s own annual fee for it, about $12 a year for a .com, is billed separately at cost.
Complete hosting
$18.99a month
Everything in Basic, and the .com itself is included in the monthly rather than billed on to you. One bill, nothing to renew separately.
The whole price list, and what each plan carries, is on the pricing page. If you want to know what everyone else charges first, what a small business website costs puts our number next to the market, with every competitor figure sourced and dated.
Questions
Both, on separate paths. Repair brings the volume and the relationship. Replacement brings the margin. A site that only chases replacement reads as pushy, and a site that only handles repair leaves the big jobs to whoever wrote a better page.
Yes, and that’s the best use of the booking system in this trade. Open a block of spring and fall tune-up slots, let people take them at ten at night, and stop paying someone to run that list by phone.
You change two blocks from the dashboard when the season turns, which takes about a minute, or you email us and we do it. Nothing about it needs a developer.
Usually yes, with a full commercial section instead of a line on the home page. Rooftop units, service contracts and after-hours coverage are a different sale and need their own words.
Inspections, insurance claims, warranties and finished-roof photography.
Design-build, maintenance routes and a gallery worth looking at.
Quote by bedrooms and baths, publish the checklist, book online.
New-patient booking, insurance answers and a team page that reads human.
Conditions, the first appointment, the cash price, then the booking.
Every trade we have written a page for is listed in one place, and the trades we haven’t written yet get the same site anyway.
The offer
Answer the questionnaire and a designer draws the pages while a copywriter writes them around what you sell. $1 once, then hosting at $8.99 a month.
Today you pay $1 for the website plus your first month of hosting. After that hosting is $8.99 a month, billed on the same date each month until you cancel, and you can cancel in any month. The .com is included on the Complete plan at $18.99 a month. On Basic at $8.99 a month the name is registered in your own name and run for you, and the registry’s own annual fee for it, about $12 a year, is billed separately at cost.
No contract, no minimum term and no exit fee: cancel in any month from the dashboard. Compare us with the builders on the comparison pages, where every competitor figure is read off a public page and dated.
